New Dubai Government Media Office

Established as WAM notes "to enhance channels of communications with the local, Arab and international media community and mobilise resources and potentials necessary for conveying an accurate image of events going on in Dubai and delivering Dubai message via clear, objective AND affective style at bar with the highest international recognised professional standards and practices."

I suspect that's "effective style at par".

However, since journalists (particularly those impudent Western ones) are known  for frequenting bars, this could be quite a savvy strategy.  Chat them up in the bar, buy a few drinks.  Maybe a way that space at the top of the Burj Khalifah could be put to good use.  The Tip Top Tap.  And perhaps a Nady Al-Iftar.  (Apologies to the Allerton, though the TTT has been closed for many a year now).

Or maybe that's an English law reference as in "If you print something negative, we'll see you in court".   They say that some in Dubai see Singapore as their model.

Anyways, hopefully, the new office's press releases will be a bit more carefully crafted.  Or they'll provide WAM with better English translations.

Here at SAM we're filing this in multiple files as the tags indicate.

The two most important are:

1. "Лучше поздно чем никогда" Of the two this one is the most important.   One should learn from one's mistakes.  And it's never too later to start.  Especially in correcting one's mistakes in one's own blog!
   
2. Politically correct.  All the news "that's fit to print" fits the government line.  It is important to correct all that inaccurate press reportage out there.