AlphaDinar has an interesting article on the surprise naming of the Burj and the economics of the new building. Well worth a look.
This is similar to donors to universities having buildings named after them. And in some cases a big enough contribution gets the donor's name attached to a school.
Shaykh Khalifa is only lending US$ 25 billion to Dubai so it's just his name on the Burj. At least for now.
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