Saturday, 28 August 2010

A Tale of Two Headlines: Arabic Knowledge at Wharton Jeff Silver Interview

Arabic Knowledge at the Wharton School of Business at the University of Pennsylvania recently published an article with Jeff Singer, CEO of Nasdaq Dubai.  They don't just teach finance at Penn, but market segmentation as well.

Here's a link to the Arabic version and the English version  Presumably the first is targeted at Arabs and the second at non Arab English language speakers.

The Arabic headline is "International investors are not looking to own most of the shares in the region".

The English "Now is the perfect time for exchange consolidation".

An insight into the assumed different focus of each group.

Wharton also publishes Knowledge@Wharton which befitting a great university like Penn often has  interesting articles.

No comments: